Wren Hollis is not a real person. Well Made Plays invented this artist so we can show a complete deliverable at full size, with nothing blurred out, without putting a real client's career on the internet. The structure, the depth and the level of detail are exactly what you would receive. The name, the songs, the venues and the numbers are made up.
Ninety minutes, then this. It is built around one thing you said in the session, which is that in sixty-two shows you have never once said it out loud. The clipboard has been on the merch table the whole time. It picks up whoever walks over on their own, which is about ten people a night out of forty-five, and nobody in that room has ever been told it is there. That answer reshaped most of what follows.
The question that carried the plan
"What happens to someone who loves the show?" The answer was that thirty-five of the forty-five go home and you never hear from them again. The next step exists, on a clipboard, four feet from where they are standing, and it is never pointed at. Everything in the first thirty days below exists to change that, because the room is already full and the audience is already there. Growing attention while most of it is not retained is the most expensive way to run a project.
01What we decided
Five forks came up. You called all five; the lean we brought is recorded next to each so you can see where you overruled us.
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Release County Line on 9 October, or move it to January?
October keeps the momentum, and the residency falls the night before, so the room hears it live first. January gives time for long-lead press, which has already closed for October.
Your call Keep October. Our lean was the same. The press you lose is press you were not going to chase anyway.
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Single, or hold for a third EP?
A single every ten weeks builds a cadence. An EP is a bigger moment and a longer gap.
Your call Singles through 2027. Our lean was one more EP first; you were right that the day job makes EP-sized commitments risky.
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Tour the Texas triangle in spring, or keep building the room?
Touring reaches new cities. The residency compounds where you already are.
Your call Both, sequenced. Room first through winter, triangle in April 2027.
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Merch now or after the release?
Now means something to sell at the September residency. After means the artwork ties it together.
Your call Now, one item. Our lean was to wait; you pointed out you have twelve nights before the release and nothing to sell at any of them.
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Keep self-managing, or start looking?
Nothing about your current footprint makes a manager likely to say yes, and this plan is designed to be run by you.
Your call Self-manage through 2027, revisit when the triangle tour is booked.
02The ninety days
Dated, and split by who does what. Nothing here needs money you do not have.
Weeks 1 to 219 Aug – 1 Sep
Say one sentence about the clipboard from the stage, August residency, 13 AugThe clipboard is already on the table. What is missing is you telling the room it is there. This is the whole intervention.
You
Add a mailing-list link to the Spotify and Instagram profilesTwo fields. Fifteen minutes.
You
Rewrite the bio so it stops reading as traditional countryDraft in your folder; you approve the wording.
Both
Order one merch item for the September nightShortlist and costings in the folder. Pick one.
Both
Join the MLC and claim all eleven songsWalkthrough written against your accounts.
You
Weeks 3 to 62 Sep – 29 Sep
Master and artwork final by 28 August, delivered to the distributor by 11 SeptemberBoth are hard dates. See the rollout calendar.
You
Submit the Spotify editorial pitch on 11 SeptemberOnce only, and only before release. There is no second attempt for this song.
You
Shoot the September residency: three vertical clipsShot list in the folder. The quiet-room moment cannot be recreated later.
You
Batch all seven content pieces in one sittingPrompts written; you shoot, we cut.
Both
Announcement post on 18 SeptemberArtwork, date, pre-save. Nothing before this is public.
You
Register the six unregistered songs with BMISame walkthrough as the MLC step.
You
Weeks 7 to 830 Sep – 13 Oct
Release week, day by dayThe checklist is in the rollout document. Follow it rather than improvising.
You
Residency Thursday 8 October, County Line out Friday 9 OctoberPlay it live the night before it drops, and ask the room from the stage. Third time you will have done it.
You
Store live before release dayOne item, one page, linked from everywhere.
Us
Weeks 9 to 1314 Oct – 17 Nov
Work the two-week post-release window to 23 OctoberThe part almost everyone skips. Five dated actions in the rollout document.
You
Upload credits to all eleven songsYou confirm who did what, we do the uploads.
Both
Write the second single, targeting a January releaseTen-week cadence starts here.
You
Book the December and January residency nightsLock them before the venue's calendar fills.
You
Ninety-day review, 17 NovemberWhat worked, what did not, and the next ninety days.
Both
03The eighteen months
Direction rather than tasks. This part is expected to change; the ninety days is not.
- Nov – Dec 2026
Cadence takes over from campaignsSecond single written and scheduled. The list is the primary channel by now, and every show adds to it.
- Jan – Mar 2027
Three singles, ten weeks apartJanuary, March, and the third scheduled. This is the year the release rhythm stops depending on having enough songs for an EP.
- Apr 2027
The Texas triangleSix to eight dates, routed around the residency rather than replacing it. Booking work starts in January, not March.
- May – Aug 2027
Collaboration, deliberatelyTwo co-writes with artists whose rooms you want to play. This is the fastest route to a new audience at your stage, and the credits fix in the ninety days is what makes it findable.
- Sep – Dec 2027
Third EP, if the singles have earned itOnly if the list is past 2,000 and the triangle rooms would take a return date. Otherwise keep releasing singles and do not force it.
- Jan – Feb 2028
Reassess the self-managed questionWith a tour booked, a list of that size and a two-year cadence, the conversation with a manager is a different one from the one you would have today.
04What came with the plan
Started, not blank. Each one is one working page, already filled in with your catalog and dates, so the plan above has somewhere to live from the first day. These are the starter versions; the full builds are separate services and the plan says where each one would earn its place.