Launch-Ready
Brand Bible, press kit, release calendar, pitch copy, asset checklist, and rollout plan.
$1,597saves $294
Scope it on a callNeed a manager, but not ready to pay one?
Everything a management company puts in place for an artist: the planning, the marketing, the money side, and the materials the industry expects. Built for singer-songwriters, bands, producers, and DJs, at a flat price you pay once.
50M+streams across the artists we manage and develop
0%commission, rights, masters, or publishing taken
Every fileyours for good, nothing behind a paywall or subscription
These pieces reinforce each other: the brand sharpens the rollout, the dashboard keeps the plan moving.
Launch-Ready
Brand Bible, press kit, release calendar, pitch copy, asset checklist, and rollout plan.
$1,597saves $294
Scope it on a callFull Setup
Strategy session, dashboard, the workspace underneath it, and one quarter of review.
$2,997saves $599
Scope it on a callScoped on the call first, and the $49 is credited to any project booked within 30 days.
Anything $497 and up can be split into two or three payments.
In their words
Real names, real projects, and links to their music.
Well Made Plays is run by Dougie Schmidt, an Austin manager and touring musician. Every service here was run with real artists before it was sold to anyone.
To keep the calendar serious. It is $49, and it comes off the price of any project you book within 30 days, so it costs nothing if you go ahead.
Then we say so on the call and point you toward someone better suited. If you finish the call without a clearer next step than you came in with, tell us and we'll refund it. You're never on the hook to buy anything.
No. We charge one flat fee and never take a percentage of your income, your masters, or your publishing. You pay for the work once, you own it, and we hand you the tools and the knowledge the business usually keeps out of artists' hands.
Yes. Anything $497 and up can split into two or three payments, arranged after your call. If cost is genuinely the only barrier to the Intensive, ask about the sliding scale.
Sessions moved or cancelled at least 24 hours ahead are refunded in full; inside 24 hours the fee is kept. Project work runs on a written scope with a deposit, agreed before you pay. The full terms live on one page here.
No. The practice started in Austin and that's where you'll bump into us, but every service works remotely over video calls and shared documents.
This page is one-time project work you keep. Ongoing review is optional: every quarter we update the trackers, review the numbers, and reset the next tasks. Any project can roll into it, and nothing requires it.
One page you open in a browser, built around your catalog and filled in before it reaches you. It shows your next release and what has to happen before that date, what you earned last month and where it came from, which shows are confirmed, and what is overdue. The larger build adds an Airtable base underneath it, where the detail lives that one screen cannot hold. Open a full example and click around it. Either size is yours to keep, so nothing switches off if you stop working with us.
If collaborators keep asking what the project is, start with the Brand Workshop. If the next release, tour, or quarter needs a plan, start with the Intensive. If royalty accounts, splits, and reports are messy, start with the Royalty & Revenue Review. If everything is scattered, start with the Dashboard & Workspace.
Yes. We build the same tools across a roster: a brand document for each act, a calendar for each release, dashboards, booking templates, and revenue checklists your team shares. Roster work is priced separately from the prices above. Email us about your roster.
Come as you are: mid-release, mid-tour, or still figuring out where to start. Bring your links and your questions, and in thirty minutes we'll work out what to do first.
Book the $49 callIf you finish the call without a clearer next step than you came in with, tell us and we'll refund it.
For managers, agencies, and labels
Manage more than one artist? We build the same tools for teams and labels: a plan for each act, a calendar for each release, and one dashboard for the whole roster. Email dougie@wellmadeplays.com and we'll send a one-page overview with pricing.
Email us about your roster