Service terms

The terms, in plain English

Payment. Session fees are charged in full at booking. Build work (Brand Workshop, Dashboard & Workspace, à la carte, bundles) is booked with a non-refundable deposit of 50% to reserve the slot; the balance is due on delivery. Payment plans (2-3 splits) are available on request for any engagement $497+.

Buying directly. Some fixed-scope items can be bought outright from the website without a call. Those are charged in full at checkout, and the scope shown on the checkout page is the scope you are buying. No deposit applies, no separate invoice is issued first, and the written-scope-before-payment rule above is satisfied by the checkout page itself. Everything else still starts with a call and a written scope you approve before paying anything.

What you get. Each build has a defined scope agreed before payment (deliverables, format, and delivery window are named in writing). Unless stated otherwise, builds include up to two rounds of revisions within 14 days of first delivery.

Ownership. You own every final deliverable: the Brand Bible, the dashboard, the plan, and the files, outright, on final payment. No license, no lock-in, no ongoing fee to keep using them.

No commission, ever. Well Made Plays charges flat fees only. We never take a percentage of your income, your masters, or your publishing. If an engagement ever involves running ad spend, it is a flat setup fee, never a percentage of spend or results.

No guarantees. We bring a manager's experience and a proven system, but we don't and can't guarantee streams, revenue, placements, bookings, or specific career outcomes. Anything built is a tool and a plan; results depend on your execution and factors outside anyone's control. The Royalty & Revenue Review shows you where to look; it is not a promise of recovered money.

Refunds & cancellation.

• Sessions (Discovery, Intensive): reschedule or cancel 24+ hrs ahead for a full refund; inside 24 hrs is non-refundable.
• Builds: the deposit is non-refundable once work has begun. If you cancel before work begins, the deposit is refundable minus any scheduling/processing cost.

Confidentiality. Your materials, numbers, and unreleased work are kept confidential and never shared without permission.

Per-project scope

• Career Strategy Intensive ($497): 90-minute session + written 90-day plan + 18-month roadmap. 1 revision round.
• Artist Brand Workshop ($997): 1-2 live sessions + a printable Brand Bible + a collaborator Brand Kit. 2 revision rounds. About 2-week delivery.
• Dashboard & Workspace ($1,500 starter / $2,900 standard): built to your catalog, populated, + setup notes, a maintenance guide, a recorded handover walkthrough, and two weeks of setup support (both tiers). Starter = the complete career dashboard (releases, income, shows, tasks, and deadlines on one screen); standard = that dashboard plus the full tracker workspace behind it. 1 revision round.
• Royalty & Revenue Review ($297): async review of your royalty/publishing/distribution/sync/merch setup + a written prioritized action plan + a 30-min readout. Diagnosis and plan only, not filing or collection on your behalf.
• Artist Standing Report ($395): a researched read on how the artist's public standing looks from the outside, delivered in two stages: a draft plus an assumption sheet the artist corrects, then the corrected report and a walkthrough call. Depth follows the available public data. Assessment only, never a score, a prediction, or a valuation.
• Workshop visual build (+$400): an optional add-on to the Artist Brand Workshop only. Wordmark, monogram mark, social templates, merch mockups, and a printable asset kit, produced from the Brand Bible. Not a photoshoot.
• À la carte: each item's deliverable is named on the invoice before payment, or on the checkout page for items bought directly.
• Launch-Ready bundle ($1,597): the Artist Brand Workshop, the EPK / Press-Kit Build, and the Release / Rollout Blueprint, sequenced as one engagement. Each component keeps its own revision rounds listed above, and the delivery window is named in the written scope before payment.
• Full Setup bundle ($2,997): the Career Strategy Intensive, the standard Dashboard & Workspace, and one quarter of the ongoing plan's review. The included quarter is prepaid and complete in itself; nothing renews automatically, and continuing afterward is a separate choice at the ongoing plan's published rates.

These are the same terms your invoice and scope of work are written from. Questions before booking are welcome at dougie@wellmadeplays.com.